THE DRIVER’S JOURNAL / NOTES FROM SPARK DELIVERIES
Before the doorstep.
Behind the offer.
The calculations, small frustrations and easily missed work behind a grocery delivery. Written from the driver’s side of the app.
These essays draw on the founder’s delivery experience and perspective. Numerical scenarios are illustrative; no customer encounters or individual trips have been invented.
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THE OFFER SCREEN / 2 MIN READ
A $12 Spark offer can cost me money. Here’s the math.
The number at the top of the offer is the beginning of my calculation, not the answer.
INSIDE THE STORE / 2 MIN READ
Your Spark delivery can start long before the car moves.
On a shopping order, the drive is only one chapter of the job.
THE TIP CONVERSATION / 2 MIN READ
“I’ll tip when it gets here.” Here’s the problem from my side.
A tip you intend to give later and a payment I can evaluate now are two different things.
AFTER YOUR DOORSTEP / 2 MIN READ
Your delivery ends at the door. My mileage may not.
The drive away is easy to forget when you’re pricing the drive there.