THE POV LAB / ONE ORDER, SEVERAL STORIES
Same doorstep.
Different screens.
Choose a situation, then change the perspective. The customer’s frustration and the driver’s workload can both be real.
What helps?
TRY ONE VARIABLE / WAITING IS STILL TIME
The offer stays $18.
The clock keeps moving.
A modeled 45-minute order, 12 total miles, 26 MPG, $4.13/gallon fuel and $0.30/mile non-fuel costs.
After modeled vehicle costs